We started with zero followers and a love for San Diego.

Co-Founder

Maddie Breaux

Maddie runs marketing across Hello San Diego and Hello Scale, handling everything from planning and filming content to publishing every post.

She grew up in Lafayette, Louisiana, and moved west to study psychology at the University of San Diego, where she fell for the city almost immediately. Her plan was a PhD in clinical psychology, but a break after graduation changed her direction. She realized marketing brings together everything she loves: psychology, communication, relationships, business, writing, and creative work. When she found Hello San Diego, she discovered the project and her career at the same time.

At the core of her work is a passion for helping others. Whether she’s helping a local business owner reach the right customers or sharing stories that connect San Diegans to their city, Maddie’s mission is to help people and businesses across San Diego spend more time on what they’re passionate about.

When she’s not working, you’ll find her surfing, running, hitting the gym, or soaking up the sun at the beach.